West Orange Classic Film Festival
Hyper-local Social Media drives boffo box office results
Thomas Edison built the first movie studio in West Orange, New Jersey. The city honors him every year with a yearly Film Festival held at the AMC Dine-In Theatre over eight weeks in January and February. PCM’s digital campaign is hyper-focused on the local communities. We executed a hyper-local, multi-channel campaign (Sociaal Media and Email) for the West Orange Classic Film Festival, generating record sales with a 60% growth in the number of sold-out performances and driving an increase in new memberships and revenue.
Developed a social media campaign for a local classic film festival and created separate content for each film featuring stills, film clips, film trivia, and little-known behind-the-scenes facts, while sending bi-weekly email blasts to promote ticket sales.