![Matt and Meera Home Matt and Meera Home](https://mvpc2f.a2cdn1.secureserver.net/wp-content/uploads/2017/05/HomePage.png)
South Orange Rehabilitation & Wellness
Peak performance for everyday life
Social Media
The Doctors at South Orange Rehabilitation and Wellness are all knowledgeable and experienced in sports medicine procedures and techniques — expertise they offer to all of their patients. Content points out how sports injuries can happen to anyone and how SORW returns patients to their optimal performance.
![Matt and Meera Spice Panel Matt and Meera Spice Panel](https://mvpc2f.a2cdn1.secureserver.net/wp-content/uploads/2017/05/facebook.groceries..jpg)
![](https://mvpc2f.a2cdn1.secureserver.net/wp-content/uploads/2017/05/tennis-elbow.png)
![](https://mvpc2f.a2cdn1.secureserver.net/wp-content/uploads/2018/11/sowr-knees.png)
![](https://mvpc2f.a2cdn1.secureserver.net/wp-content/uploads/2017/05/Home-field.jpg)
![](https://mvpc2f.a2cdn1.secureserver.net/wp-content/uploads/2017/05/Ankles-.png)
![](https://mvpc2f.a2cdn1.secureserver.net/wp-content/uploads/2017/05/Allstars.jpg)
Video is a significant part of the Content Strategy. “Getting to know the Doctor” videos allow prospective patents a chance to see and hear the Doctors before the first visit. Demonstration videos, of exercises and treatment programs, are both educational and promotional, building credibility for the practice.
![facebook-ad-sorw](https://mvpc2f.a2cdn1.secureserver.net/wp-content/uploads/2020/06/facebook-ad-sorw.jpg)
The number one complaint of SOHW patients is backache. We created a Facebook campaign using a downloadable PDF of backache relief exercises as a lead generator. Visitors were lead to a landing page where they could download the information in exchange for their email address.
The Ad resulted in a 10% Click rate with the majority of then being people between the ages of 45 – 65.
![SORW-BackAche-1](https://mvpc2f.a2cdn1.secureserver.net/wp-content/uploads/2020/06/SORW-BackAche-1.jpg)
![SORW-BackAche-2](https://mvpc2f.a2cdn1.secureserver.net/wp-content/uploads/2020/06/SORW-BackAche-2.jpg)
914-473-0791
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