![SOPAC-ART SOPAC Homepage](https://mvpc2f.a2cdn1.secureserver.net/wp-content/uploads/2022/04/SOPAC-ART.jpg)
South Orange Performing Arts Center
Rebranding/improved UX increases revitalizes live entertainment destination.
Our rebranding revitalized the South Orange Performing Arts Center, and repositioned it from a local venue to a premier cultural destination in New Jersey winning the Discover Jersey Arts People’s Choice Award 5 years in a row, while increasing revenue and donations, and reducing costs,
Giving Ticket Buyers a Preview
SOPAC showcases over 250 artists a year. The new brand identity featured Landing Pages for each upcoming act with photos, audio, and video, allowing ticket buyers to sample the artists before making a purchase. It also enhanced SEO performance for both SOPAC and the artists.
![1-SOPAC-LISAFISCHER-Home SOPAC Shows and Events page](https://mvpc2f.a2cdn1.secureserver.net/wp-content/uploads/2022/04/1-SOPAC-LISAFISCHER-Home.jpg)
![2.SOPAC-LISAFISCHER-Page Artist landing page](https://mvpc2f.a2cdn1.secureserver.net/wp-content/uploads/2022/04/2.SOPAC-LISAFISCHER-Page.png)
![3.SOPAC-AFrameLisa-Fischer SOPAC Shows and Events page](https://mvpc2f.a2cdn1.secureserver.net/wp-content/uploads/2022/04/3.SOPAC-AFrameLisa-Fischer.jpg)
Community Outreach
In addition to being an entertainment venue, the site highlighted and facilitated SOPAC’s involvement in the greater South Orange community. As a non-profit organization, it provides a number of community services: Sponsorship Opportunities, Educational Programs, Facility Rental for productions and events, an Art Gallery, and a monthly Podcast promoting upcoming performances.
![SOPAC - Support, Donations, Membership SOPAC - Support, Donations, Membership](https://mvpc2f.a2cdn1.secureserver.net/wp-content/uploads/2017/04/SOPAC-Inside3.png)
![SOPAC-Facility Rentals SOPAC-Facility Rentals](https://mvpc2f.a2cdn1.secureserver.net/wp-content/uploads/2017/04/SOPAC-Inside4.png)
![SOPAC - Support, Donations, Membership SOPAC - Support, Donations, Membership](https://mvpc2f.a2cdn1.secureserver.net/wp-content/uploads/2017/04/Inspired-minds.png)
![SOPAC-Facility Rentals SOPAC-Facility Rentals](https://mvpc2f.a2cdn1.secureserver.net/wp-content/uploads/2017/04/podcast.png)
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