Content Strategy for an Urban/Suburban Interior Designer
Nu Interiors, an Interior Design firm, was founded by Nureed Saeed, a transplanted New Yorker who moved to the suburbs from New York City. After dealing with the culture shock of transitioning from Urban to the Suburban, she started offering her services as an “Urban/Suburban” consultant, sharing her experience and design tips with those now making the journey from the city.
Nureed has a blog where she shares her experiences in making the lifestyle transition from living in New York City to now living in the Maplewood/South Orange area of New Jersey. Going from “Urban to the Suburban.” Her blog dealt with lifestyle issues such as Commuting, Shopping, Schools, and Decorating. Becoming a local celebrity has helped her establish her Interior Design business.
Social Media content, on Facebook and Instagram, provided advice on easing the transitioning by promoted local businesses and attractions, all emphasizing the “quality of life” in the Suburbs.