West Orange Classic Film Festival
Hyper-local Social Media drives boffo box office results
Thomas Edison built the first movie studio in West Orange, New Jersey. The city honors him every year with a yearly Film Festival held over eight weeks in January and February. PCM’s digital campaign hyper-focused on the local communities.
Facebook/Instagram posts and supported by regular Email blasts the movie trivia-based campaign resulted in a 62% increase in sold-out performances, with a similar rise in ticket sales, and revenue.