West Orange Classic Film Festival
Hyper-local Social Media drives boffo box office results

Matt and Meera Home

Thomas Edison built the first movie studio in West Orange, New Jersey. The city honors him every year with a yearly Film Festival held over eight weeks in January and February. PCM’s digital campaign hyper-focused on the local communities.

Consisting of Facebook/Instagram posts and regular Email blasts the campaign resulted in a 62% increase in sold-out performances, with a similar rise in ticket sales, and revenue.