Matt & Meera: East Meets Hoboken
Branding: Not your usual Indian Restaurant
A different kind of Indian Restaurant came to Hoboken, one that reinterpreted classic Indian dishes, and American favorites, with the flavors and ingredients of South West Asia. The branding, which received an “A-Plus” review on Yelp!, mirrored the experience — casual, urban, and sophisticated, with a twist. Matt & Meera quickly became a local favorite and a welcomed addition to the Hoboken community.
Social Media Content:
“Taste Test” videos, Lamb Burger vs Regular Burger, Naan Pizza vs Traditional Pizza.
Facebook content featured a look “behind the scenes”— the Tandoori Chef is a former Buddhist monk named Karma — and local events, positioning matt & meera as part of the Hoboken Community.
Email and print ads extended the “brand personality,” and created a higher profile. Emails were product/offer focused.