Stand Out from the Crowd
In this crowded business environment, where telling people how you are “different” is more effective than telling them how you are “better,” a creative, more personal, approach to your marketing material is an advantage. Pilla Creative Marketing is a boutique Digital Marketing Agency that creates Branding and Content Marketing strategies. We take you from discovering your passion for developing your story, to creating a plan for getting you out there and in front of your target audience.
Here’s how we do it:
1. Your Brand Personality
“People don’t buy what you do. They buy why you do it.” — Simon Sinek
We start with a friendly conversation — and a short but detailed questionnaire. We get to know you, your business, and your goals and objectives. From there we not only help you determine your Why, but also your What, Who, How, and ultimately Where you want to go as we get down to the essentials of what makes you, and your business, YOU.
2. Creating Your Story
“It’s not about what you make. It’s about the stories you tell.” — Seth Godin
Next, we take the information we’ve gathered and develop your Branded Content — themes and narratives that will communicate the unique nature of your business and highlight your strengths — allowing prospects to get to “know, like and trust” you as a prelude to doing business.
3. Getting the Word Out
“Go hunting where the ducks are.” — Michael Pilla
It’s all about building the relationships. We develop a Content Action Plan that includes such items as Website / UX Development, Social Media and Email Marketing, all tailored to get you out there and in front of your target audience, building a loyal community of fans and followers, and ultimately, customers.