Branding campaign fully leased two properties for Urban Pioneers
Metro 92 is a rebranded local landmark on the banks of the Hudson River in Yonkers, New York. Initially built in the 19th century to garage trolley cars, the “Trolley Barn” now featured loft-style apartments that are ideal for live/work space. The campaign was designed to appeal to young urban professionals priced out of Manhattan.
The campaign included logo and web design that keyed off of the building’s architecture and railway heritage. The brand identity imagery was carried through to the interior design of the building’s lobby.
66main was a new construction luxury apt building, also on Yonkers Waterfront. The identity campaign, which included logo, website and sales collateral, appealed to “urban pioneers.” Both campaigns resulted in fully leasing the two properties in under 12 months.