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BRANDING: Real Estate| 66 Main | Metro 92 < Previous | Next >
The Lofts at Metro 92: Rebranding a Local Landmark

The "Trolley Barn" is 19th century landmark building along the Hudson that was converted into duplex, loft style apartments.

Results: Repositioned building as live/work space, ideal for entrepreneurs. Fully leased all 40 loft style apartments in under a year.

• Building's new name and logo paid homage to building's railroad heritage.

• Website set the brand personality, provided information and generated leads.

• Viral campaign, including Craigslist campaign created buzz and generated leads, brochure/sales collateral promotes life in the neighborhood and in the building.


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© pilla creative marketing, 2014

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