’Tis the Season to be Shopping

holiday-shopping

The first few days immediately after Thanksgiving mark the beginning of the Holiday Shopping Season. Along with benefitting the businesses directly involved, the Season also brings added dollars into local economies. This most profitable time of the year for retail sales, is kicked off with promotional events both on and off-line:

Black Friday
Things get started on the Friday after Thanksgiving with Black Friday. It gets its name from Black Ink bookkeepers use to indicate profits and not the food coma you may be suffering from after the previous day’s feast. It’s traditionally the busiest shopping day of the year and is crucial for the economy. Around 30% of annual retail sales occur between Black Friday and Christmas. For some retailers, such as jewelers, it’s even higher — nearly 40%.

Small Business Saturday

Started by American Express 2010, it is a counterpart to Black Friday. Small Business Saturday encourages holiday shoppers to patronize brick and mortar businesses that are small and local. That year American Express bought on Facebook, which it in turn gave to its small merchant account holders, and also gave rebates to new customers to promote the event.The campaign,which generated more than one million Facebook “likes” and nearly 30,000 tweets under the Twitter hashtags #smallbusinesssaturday and #smallbizsaturday.

Sunday

Sunday is for NFL Football, need I say more.

Cyber Monday

The term “Cyber Monday” was coined in 2005 by a marketing team at Shop.org, a division of the National Retail Federation. The idea was to provide online retailers with a catchy hook to match the brick-and-mortar shopping frenzy fueled by mention of Black Friday savings. The media seized on the Cyber Monday concept in a big way the first year it was introduced and many online retailers saw an unexpected jump in sales, By coupling the catchy phrase with sales and promotions, Cyber Monday has since served to push sales up and boost increased online shopping throughout the holiday season.

Giving Tuesday

An attempt to bring some social relevance to the season, it was created by the team at the Belfer Center for Innovation & Social Impact at the 92nd Street Y—a cultural center in New York City. #GivingTuesday connects diverse groups of individuals, communities and organizations around the world to celebrate and encourage giving.

#GivingTuesday is a global day of giving fueled by the power of social media and collaboration.

Celebrated on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving, encouraging people to get involved with organizations, charities, events in their own community.

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