A website redesign is one of the most effective things you can do for your business. As the only part of the Internet that you totally control, it pays to revisit it periodically and make sure it accurately represents your brand and your business. How can you tell if it’s time for a digital makeover?
Outdated Technology— Flash Intro?! Real Player?! .ASP? Really?! Outdated technology degrades the user experience and possibly your company’s reputation. You don’t need every hot trendy whiz-bang feature, but your site should reflect what’s currently in use.
Outdated Design — Thanks to open source platforms, the proliferation of mobile devices and an increase in connection speeds, websites are now more visual and less “boxy”—in general they’re more inviting, engaging and, yes, fun!
Outdated Content — Are you picking up a pattern here? Internet years are roughly equal to dog years (1 dog year for every 7 people years). If your content is more than a year old you at least need a rewrite.
It’s Not Updatable — Can you update your own content? Maybe that explains items 1 thru 3. If your idea of a Content Management System is tracking down your ever elusive developer, there are better options— WordPress, Wix, Squarespace, to name only three.
You Don’t Recognize Yourself Anymore — Your company has undergone significant changes: you have new services, new business areas, new personnel, new branding, maybe even a new mission — and none of the stuff can be found on your website!
..and Nobody Knows Who You are Either — As far as Goggle is concerned, your site, and your business don’t really exist.
Does Not Travel Well — At any one time at least 50% of web traffic is coming from mobile devices — smart phones, tablets and the awkwardly named phablet (bigger than a phone, smaller than a tablet). Responsive Design, a site design that’s readable across the board, is no longer just an option, it’s a necessity.
There is an saying among developers that the good news about websites is that they are never finished, the bad news is that they are never finished. With regular reviews and updates, you can use that adage to your advantage.