Blog: Well, I see you’ve come skulking back. Every year, like clock work..
Me: I know, I‘ve been neglecting you. This time I promise…
Blog: Don’t talk to me about promises! It’s always the same — few quickie entries at first but soon enough you get bored and distracted. The next thing I know you’ve left me with a handful of posts loaded with outdated content and broken links – the other blogs actually feel sorry for me.
Me: I know, I know, but this time it’ll be different. I realize I need you, I really need you—I’ve been reading marketing blogs and they say…
Blog: Oh, so you have time to spend with OTHER blogs…
Me: AlI I can do is say I’m sorry. The point is I’ve learned my lesson. I now realize how much we need each other. To show you that I’m serious this time around, I’ve done my homework and put together a list of tips and tricks for better blogging.
Tips for Better Blogging
Looks Matter— Pick a platform that works for you and put in the time (or spend the money) to have it look professional. You’ll be more likely to blog if you’re not fighting the technology, and your readers will be more likely to return if your design is inviting, easy to read, and engaging.
Keep a Notebook of Ideas—If you’re like most online marketers, you spend a good portion, if not all, of your time online. While you’re surfing, keep an eye out for topics for future blogs. Keep a note-book handy for when you run across some intriguing content, a great, or not so great design, a new app, an interesting development or just some random insight that you feel your readers will relate to. When it comes time to plan next month’s blog, you’ll have plenty of raw material to draw from.
Write for Yourself — Trying to anticipate what your readers might or might not like can stifle your creativity. Write about topics that you like—in a way that you find appealing—if you write something you find worth reading, chances are your readers will too. Don’t be afraid to be interesting.
Interview Experts — Position yourself as an information resource by interviewing experts in your field. Be it in person, over the phone, or even by email, putting your readers in touch with an industry leader makes you a leader. You also get the added benefit of reaching your subjects’ followers, increasing your influence.
Accept Guest Bloggers — Make the invitation, edit the copy and you’re good to go.
Make a Calendar — Organization is the key to consistency. Create a monthly calendar for your blogging and social media activity.
Read Other blogs — See what the rest of the world is writing about. Especially read blogs from industries other than your own to get insights from a totally point of view. My field is online marketing, I enjoy reading about history and politics —they give me insights into how the broader society functions and how that might relate to my field.
Grow Your Email List — Of all the ways to reach and keep in touch with your community, email is the best. Invite your readers to join your list, use a give away or some other promotion. The more people on your list, the more opportunities you’ll have to spread your message.
Social Sharing — Get more bang for you buck by re-purposing or even just linking to your social media pages. Don’t worry about redundancy— nobody sees everything and it just might take a few “exposures” before some of your readers take the leap and click.
Me: So you see B, I’ve given this a lot of thought…I’ve started a calendar, I have the next three months planned out. I’ve even interviewed an associate of mine for a future blog….
Blog: I have to admit, I’m impressed. I could never stay mad at you anyway. Let’s just see where we are in a couple of months.