Super Hero Branding Secrets!

Super Heroes seem to be everywhere lately. Forget x-ray vision or scampering up the sides of buildings, powerful brand recognition is their real super power. With ComicCon New York just ended and Halloween around the corner, it’s a good time to … Continue reading

Speed Branding: On Your Mark…

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The words “Brand Development” can conjure up images of endless meetings, discussions, design iterations, and finally, that feeling of “What are we doing here, anyway?” While all that can be true, Branding has become a necessary part of success for … Continue reading

Social Media Grown-Ups

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  You know how you can tell that Social Media is maturing? Just look at the growing importance of paid media, especially Facebook Ads. With them, Facebook has become more of an effective business platform and less a haven for … Continue reading

’Tis the Season to be Shopping

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The first few days immediately after Thanksgiving mark the beginning of the Holiday Shopping Season. Along with benefitting the businesses directly involved, the Season also brings added dollars into local economies. This most profitable time of the year for retail sales, is kicked off … Continue reading

Hieroglyphics with Attitude

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Facebook’s redesigned Like Button, giving users the option to select from five “Reactions”- Love, Haha, Wow, Sad, and Angry, in addition to the ubiquitous “Thumbs Up” – was the latest in a long line of attempts to add an emotional … Continue reading

Word of Mouth, with Clout

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Meet Glenda C. (Not her real name, apologies if that is your real name) Glenda is a theatre junkie. Through guile, passion and relentless Google-ing for special offers, she manages to see just about everything on and off Broadway. In … Continue reading

Social Media: 2016

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One of my favorite Christmas gifts as a kid was The Magic 8 Ball. You would ask a questions, turn it over and get an authoritative answer that was vague enough to sound plausible. Now that the decorations have been … Continue reading

Still Not Sure About Social Media?

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Social Media has been with us since roughly 2003. Though it still retains some of its initial silliness — posts of pets and babies, inappropriate vacation photos, clips from Fox News — it has matured into an essential business marketing … Continue reading

Responsive or Repetitive Design?

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Mobile-geddon is upon us. We live in the end times where Google gives preference to mobile ready websites on mobile searches. When someone does a search for pizza joints on their smartphones, Google will rank pizza joints with mobile ready … Continue reading

Take My Tweets, Please…

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Social Media’s Secret Weapon — or not as the case may be. I recently came across the following question on LinkedIn: “Is Having a Kick-Ass Sense of Humor Essential in a Social Media Manager?” It was the first time I … Continue reading