Hieroglyphics with Attitude


Facebook’s redesigned Like Button, giving users the option to select from five “Reactions”- Love, Haha, Wow, Sad, and Angry, in addition to the ubiquitous “Thumbs Up” – was the latest in a long line of attempts to add an emotional … Continue reading

Word of Mouth, with Clout


Meet Glenda C. (Not her real name, apologies if that is your real name) Glenda is a theatre junkie. Through guile, passion and relentless Google-ing for special offers, she manages to see just about everything on and off Broadway. In … Continue reading

Social Media: 2016


One of my favorite Christmas gifts as a kid was The Magic 8 Ball. You would ask a questions, turn it over and get an authoritative answer that was vague enough to sound plausible. Now that the decorations have been … Continue reading

Still Not Sure About Social Media?


Social Media has been with us since roughly 2003. Though it still retains some of its initial silliness — posts of pets and babies, inappropriate vacation photos, clips from Fox News — it has matured into an essential business marketing … Continue reading

Responsive or Repetitive Design?


Mobile-geddon is upon us. We live in the end times where Google gives preference to mobile ready websites on mobile searches. When someone does a search for pizza joints on their smartphones, Google will rank pizza joints with mobile ready … Continue reading

Take My Tweets, Please…


Social Media’s Secret Weapon — or not as the case may be. I recently came across the following question on LinkedIn: “Is Having a Kick-Ass Sense of Humor Essential in a Social Media Manager?” It was the first time I … Continue reading

Hello Blog, It’s Me…

Blog: Well, I see you’ve come skulking back. Every year, like clock work.. Me: I know, I‘ve been neglecting you. This time I promise… Blog: Don’t talk to me about promises! It’s always the same — few quickie entries at … Continue reading

Twitter Bowl

We had two weeks of pre-game hype about loose balls (the Pats deflategate) and tight lips (Marshawn Lynch), 20 hours of the usual game day programming followed by THE GAME, and finally three days of hand wringing over “the worst … Continue reading

Time to Redesign that Website?

A website redesign is one of the most effective things you can do for your business. As the only part of the Internet that you totally control, it pays to revisit it periodically and make sure it accurately represents your … Continue reading

Enough About You…

Recently, a business owner asked me to take a look at her restaurant’s website. She had invested a fair amount of time and money in developing a strong brand identity but the site wasn’t generating any buzz or converting much … Continue reading